He does this on purpose

Oh hi mom, what's up?

You want me to do my latest TOUCHDOWN trick so you can take an awesome picture of me? Sure!

Here you go! I'm doing it! You can stop calling my name - I'm not going to look at you!

Since I love you, I'll throw in a bonus TOUCHDOWN while I play with my truck, but I'm still not gonna look at you!

Ok, are you happy now mama? I'm cute even when I'm not performing, right?